About Kimberley Gotcher

Managing Director & Founder of Savvy Digital

Throughout her career, Kimberley has been consistently evolving and finding new ways to engage with customers. With over 15 years in Marketing, she has experience in businesses of all sizes.

She began her career in a national healthcare company. While there, she spearheaded a major corporate brand overhaul and rolled it out to the press with much fanfare. From there, she, like you, became a small business owner and opened a Fort Worth-based luxury bridal salon. During that time, Kimberley executed a multi-platformed social media strategy including SEO and innovative website development. Most recently, she was the head of Marketing at a Texas-based retail company that owned the luxury space in their vertical. She designed and implemented a comprehensive digital strategy, that year after year, produced new, trackable revenue and increased the overall customer count. Under Kimberley’s direction, the company re-engaged in Social Media marketing efforts which dramatically increased online customer engagement. This initial step into digital marketing led to a company-wide shift in strategy, including paid search, targeted customer segmentation, and personalized customer journeys.

A native Fort Worthian, Kimberley graduated from Baylor University with her Bachelor’s in Marketing and subsequently earned her MBA in Marketing from The Neeley School of Business. Her involvement in the Junior Woman’s Club of Fort Worth, the Junior League of Fort Worth, and the Fort Worth chapter of the Kappa Kappa Gamma Alumni Association has enabled her to develop relationships with a wide variety of individuals in the community, including numerous tastemakers and leaders. She attends Christ Chapel Bible Church, is the mom of the most precious puppy dog, Bear, and an avid Baylor football fan!